Normcore, I have been reading about this ‘trend’ since the international fashion weeks. After doing a bit of research, it would appear that there a few interpretations on what it actually means. K-Hole, a New York trend forecasting group, first used the word not to describe a ‘look’ but rather a street style ‘attitude’. This attitude, funnily enough, is about looking ‘normal’ and not wanting pieces that are instantly recognisable. The irony is it actually takes effort to look normcore; clothes still need to be well proportioned, flattering and distinctive. Is the normcore trend really a return to simplicity and having the confidence in yourself not to worry about what labels you’re wearing?

image: pinterest