Goyard is a French brand, established in 1792. Over the years, this once trunk retailer expanded into handbags and accessories. Recently I have noticed loads of their signature chevron pattern totes being carried by both celebrities and fashionistas.

Unfortunately at this stage they are only available from Goyard boutiques or three flagship Barneys stores. With the limited availability, I think this trend will slowly get bigger… my choice? The House of Goyard Jersey Tote.

image: maisongoyard