There is a team of people at Pantone whose job is to analyse all trends and at the end of each year they meet to discuss which colour will sum up the year ahead. They recently named Ultra Violet the colour for 2018.
How to inject this regal colour into your wardrobe? Take some inspiration from the fashionistas on the concrete catwalk...
It pops against neutrals.
Try pairing it back with bright colours.
Consider a monochromatic look.
Look for purple prints and patterns.
As always, try an accessory!